Proof built on pipeline revenue & CAC reduction
We don't showcase vanity metrics like impression spikes or ranking blips. Every case study below is measured by what actually matters to your business: sales-accepted opportunities, cost per qualified lead, and closed ARR.
Eliminating 42% Paid Search Waste and Scaling Qualified Deposit Accounts
The Challenge:
A European CFD brokerage was spending over €30,000/month across Google Search with a traditional agency. Despite positive ranking reports, 80% of ad clicks were bouncing on generic retail terms (unfunded demo signups, bonus seekers, non-regulated countries). CRM attribution was non-existent.
The Execution:
- Injected 4,500+ negative keyword sculpts blocking retail and bonus queries.
- Rebuilt dedicated landing page funnels with CySEC-compliant risk disclaimers.
- Integrated HubSpot webhook postbacks to train Google's Smart Bidding on funded accounts.
Generating $1.4M in Closed ARR via Bottom-of-Funnel Search Silos
The Challenge:
An enterprise fintech API provider ($30k ACV) had built 150+ blog articles that brought 40,000 monthly visits, but generated fewer than 2 enterprise demo requests per month. Their previous agency blamed "long sales cycles."
The Execution:
- Pruned low-intent informational bloat and refactored site architecture into vertical hubs.
- Deployed 12 high-intent vendor comparison and alternative search assets.
- Optimized structured data JSON-LD so ChatGPT and Perplexity quote the platform.